Dutch design practice MVRDV has once again captured the attention of the architectural world with their renowned project, Crystal Houses in Amsterdam. Originally completed in 2016, this innovative structure has recently been reopened with a new tenant and a striking new façade, solidifying its status as a true icon of modern design and luxury retail. Situated on the prestigious shopping street, PC Hooftstraat, the reimagined Crystal Houses now house the renowned fashion brand Hermes, creating a seamless blend of architectural excellence and high-end retail experience.
The collaboration between MVRDV and Hermes in the transformation of Crystal Houses is a testament to the convergence of art, design, and commerce. As one of the leading luxury fashion houses in the world, Hermes brings its signature style and sophistication to the architectural masterpiece created by MVRDV. The result is a harmonious fusion of two worlds – the avant-garde architectural vision of MVRDV and the timeless elegance of Hermes.
The original Crystal Houses project was a groundbreaking feat of engineering and design, showcasing MVRDV's innovative approach to glass construction. The façade of the building is composed entirely of glass bricks, giving the illusion of a traditional terracotta brick façade while maintaining a transparent and luminous appearance. This unique design not only creates a striking visual impact but also allows natural light to flood the interior spaces, creating a sense of openness and transparency.
With the addition of Hermes as the new tenant, the interior of Crystal Houses has been transformed into a luxurious retail space that reflects the brand's commitment to craftsmanship and quality. The design of the store harmoniously complements the architectural features of the building, creating a seamless transition between the historic façade and the contemporary interior. The result is a sophisticated and inviting space that offers customers a unique shopping experience in a truly exceptional setting.
The decision to locate the new Hermes store in Crystal Houses is a strategic move that highlights the brand's dedication to innovation and creativity. By choosing to occupy a building known for its architectural significance and design excellence, Hermes reinforces its reputation as a pioneer in the world of luxury fashion. The collaboration between MVRDV and Hermes serves as a testament to the power of collaboration and the potential for synergy between architecture and retail.
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